Historic Charles Street Association

As the oldest business association in Baltimore, The Historic Charles Street Association’s mission is to promote and serve the many storefront businesses along the Charles Street Corridor.

Paisley Green created a weekly newsletter, The Charles Street Insider, that spotlights Baltimore’s most interesting business stories, from the secrets of the Enoch Pratt Free Library to the secret recipe behind Cazbar’s spicy grilled lamb. Using organic lead generation techniques, readership tripled.

We built a new website that utilized WordPress and published SEO-optimized content.

Paisley Green organized two large-scale street festivals on Charles Street in May & October. These events attracted thousands of participants and over 40 food and retail vendors, plus live music sponsored by WTMD radio.

Through basic copywriting, direct mail and fundraising efforts, we doubled the number of business members of our Charles Street Association. HCSA now proudly boasts more than 85 businesses in the heart of downtown Baltimore.