That’s me with Mr. Newman at our Info-Marketing Conference
Are you a nonprofit professional who’s worried about next year’s funding? In this fragile economy, have you had to lay off staff or tighten your purse strings? Does your nonprofit marketing plan include income from your website?
Hi, my name is Laura Rodini, and I’ve spent the last ten years as a Direct Marketing executive, getting one small business off the ground, growing another from $1 million to $14 million, creating buzz-worthy marketing plans, traveling the world, leading a multimillion-dollar corporate turnaround, and starting my own business. I’m proud of what I’ve learned, and I can honestly say that everything successful marketers do today can be boiled down into a few easy steps that any nonprofit can use to make money online. I’m serious.
Since 2011, I’ve been working with nonprofit organizations about ways they can harness digital marketing & PR skills in order to increase their web presence, grow their revenues, build more buzz and, thus, do more good.
My business, Paisley Green, LLC, specializes in digital marketing for nonprofits and small businesses. Through high-quality content creation, we build email lists, drive traffic to your website, convert free names into loyal customers and retain first-time donors into lifelong supporters.
Experts at social media marketing, we consistently doubles (triples, and quadruples) online fanbases, and we do it by utilizing low-cost or free advertising methods. We’ll also show you how to amplify your messages and generate user interactivity. (Hint: If you’re not having fun, you’re not doing it right!)
We also provides clients with more advanced nonprofit strategies such as public relations – harnessing the extensive power of the media by securing features in print, broadcast, radio and online sources. Just how do we do it? By focusing on the stories within the story, which is known as info-marketing messaging. It’s one key area that captures media interest, and it’s a must-have skill for today’s nonprofits.
Why am I doing this? It’s simple. I want to give this knowledge — which some people pay tens of thousands of dollars for — and apply it to the nonprofit sector. It’s a world which has always had my heart, but in this fragile age, it’s struggling. Nonprofits simply could use some help.
You can call it a labor of love.
Or a way of giving back.
I’m ready for an incredible journey, and I hope you are, too!
Laura Rodini
Founder, Paisley Green, LLC